Shimlas
Passion, poetry and of course the love of food, run deep in the veins of Kashmir, Punjab and the North West Frontier. We created a fresh new brand identity for West Yorkshire based Shimlas.
Shimlas are West Yorkshire's first, traditional Punjabi style restaurants with six other locations in the midlands.
They combine the finest meats, the freshest vegetables, and the richest spices into our traditional Pakistani/Punjabi dishes which burst with flavour, dazzle with colour, and delight the senses. Their mouth-watering menu is full of sensationally spicy classics that have been refined through the generations, as well as plenty of creative, contemporary and locally inspired dishes infused with inventive twists and modern flair.
We were commissioned to give their brand more of an identity with exploring ways of how their logo can be applied to their marketing materials. We refined their logo as well as applying traditional Urdu wording across their identity. As well as their logo creation we created a range of patterns that would be used across their website and social media platforms to give the Shimlas brand a fresh pop of colour.
