Tracker Intelligence
Tracker Intelligence is a market-leading platform that delivers real-time tender alerts and procurement insights to businesses across the public and private sectors. Known for its precision and reliability, Tracker supports organisations in navigating complex procurement landscapes with confidence and clarity.
We were commissioned to lead the rebranding of Tracker, evolving their identity to better reflect their values and forward-thinking approach.
At the heart of the new identity is a distinctive icon crafted by reworking elements from their previous logo. This considered design approach preserves brand recognition while introducing a more contemporary and streamlined look.
The brand’s updated colour palette is vibrant yet balanced, with a striking purple at its core. This signature hue was selected to represent creativity, energy, and innovation - qualities that align with Tracker’s renewed vision. Supporting tones complement the purple to create a visual system that is both dynamic and trustworthy.
In addition to the static brand assets, we developed a series of geometric shapes which have been animated to bring energy and movement to Tracker’s new website. These motion elements help create a more engaging digital experience, further reinforcing the brand’s modern and intelligent personality.
The transition from the old Tracker logo to the new identity marks a pivotal moment in the brand’s journey. The new brand identity is clear, adaptable, and strategically designed to grow alongside Tracker, which honours their heritage while positioning them confidently for the future.
