The Merchants' Select Whisky
Necropolis Spirits is a contemporary Glasgow-based spirits company founded by Jason Haggerty and Anton Peters, rooted in a passion for celebrating the city’s rich cultural and mercantile legacy. Following the success of their debut spiced rum, the team launched The Merchants’ Select- a whisky range that merges heritage with innovation.
We were brought on to develop the branding and label design for this limited-edition collection and focused on expressing the brand as immersive, engaging, and full of character.
At the heart of the visual identity is an illustrated map of Glasgow’s historic Necropolis, created by artist Michelle Young. The map is a subtle tribute to those who helped shape Glasgow’s architectural and industrial story and reflects the inspiration behind the brand’s name. The debut whisky collection includes three distinctive single malts: Teaninich, Glenallachie, and Dailuaine. Each was selected for its individual character, depth, and regional expression. The design aimed to echo this sense of thoughtful curation. They are a balance of storytelling, place, and provenance.
To complement the traditional craft of whisky making, each bottle label features embedded Near Field Communication (NFC) chips, giving customers access to exclusive content, educational materials, and curated community events. This digital layer invites a new generation of whisky enthusiasts to engage with the product in a more connected, inclusive way.
The Merchants’ Select offers a modern take on the whisky experience. Here, history, design, and innovation converge in every bottle. The result is a brand experience that extends beyond the bottle. Bold spirits. Distinctive design. A true celebration of Glasgow's soul.
