Essentially a brand rooted in Palestine’s soul, Holy Land Dates is more than a food business, it’s a purpose-led movement. We partnered with the founders to deliver a full rebrand and packaging system that honours its heritage while giving it the visual strength to grow globally.
The brand’s mission is deep and deliberate: supporting Palestinian farmers, donating 50% of net profits to vulnerable children worldwide, and bringing authentic, natural products, from Medjool Dates to Olive Oil, Soaps, Herbs, and Jewellery, to conscious consumers.
Inspired by the iconic date palm, the hopeful olive sapling, and the golden dome of Al-Aqsa Mosque, the new identity draws on symbols that hold cultural, spiritual and geographic meaning.
We created a logo that reflects both rootedness and resilience, a mark that embodies everything Holy Land Dates stands for. A warm, expressive colour system brings the sub-brands to life: from Pomegranate Bloom and Jericho Soil, to Harvest Gold and Nablus Grove. Each tone connects to the land, the produce, and the emotional spectrum of Palestine, bold, earthy, joyful.
Across the range, we designed packaging that elevates the product while staying true to its story. Minimal yet rich in detail, each pack balances modern shelf presence with cultural authenticity. From premium Medjool date boxes to hand-wrapped soaps and herb jars, every item was considered, crafted, and unified under one cohesive brand. This rebrand helps Holy Land Dates speak to a new audience while staying deeply connected to its roots, a brand built on care, craft and compassion, ready to grow.
