Olde Edinburgh

New brand identity for one of Edinburgh’s oldest retail shops on the Royal Mile.

Branding / Print / Website

Olde Edinburgh is based on The Royal Mile, a succession of streets forming the main thoroughfare of the Old Town of the city of Edinburgh in Scotland. The Royal Mile is the busiest tourist street in the Old Town, rivalled only by Princes Street in the New Town.

“Fantastic work on our new branding which has attracted so many tourists to our store.”

Kaddeer Aslam, Owner of Olde Edinburgh

Tasked with name creation and to then develop their full brand identity, shop front design and online store.


Olde Edinburgh is an independent family run store which was formed back in 1989. They are a traditional Scottish Cashmere and Lambswool shop that make sure everything they offer is made of finest materials by people with real passion about clothing.

We’re always happy to discuss a new project. Get in touch we’d love to hear from you studio@destrukt.co.uk


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