Merchandise designs for their new t-shirt range.

Design / Print

On International Viking Day – the day Highland Park’s Viking ancestors would shed their winter clothes and prepare their longships for the year ahead – by embarking on their very own adventure in the heart of Kirkwall.

Highland Park opened the doors and welcomed the world into their first ever store. As well as a retail space offering merchandise and whiskies and a tasting room, the new visitor experience store includes a gallery featuring works from local creatives.

The brand’s Orkney Islands home has history rooted back to 800AD when the Islands were owned and ruled by the Viking kingdoms of Denmark and Norway. Although Orkney became part of Scotland in 1468, Orcadians still feel a connection with their Viking heritage as one in three of them has Scandinavian DNA.

Credits

Photography: Kendra Towns
Screenprint: TenTen