We're flipping the script on burger branding for BEEFY’Z! We worked closely with the restaurant to create a look and feel that's both bold and rebellious. The new branding includes a logo that's sure to turn heads, a website that's packed with attitude, and marketing materials that will make you want to eat burgers all day long.

The store front of a burger restaurant

BEEFY'Z is a new burger restaurant in Birmingham that is sure to become the new go-to spot for a delicious and satisfying meal. Offering a wide variety of halal burgers, all made with fresh, high-quality ingredients.

In today's competitive restaurant industry, it's more important than ever to have a strong brand. A well-designed brand can help you stand out from the competition, attract new customers, and build loyalty with existing ones.

The logo is a simple, yet bold design that features a stylized burger patty as the main icon. Although the branding is mono we added the pink to give the identity a vibrant and edgy fee. We wanted to show some kind of identity involving a burger icon so we decided to incorporate the apostrophe into a burger given the name "BEEFY'Z". This also gives the brand a quirky side to it with messaging and turning the icon into quotation marks.

A burger restaurant signage logo
Close up of a burger neon sign