By Mama Said

By Mama Said (originally Mama Said) based in Cockburn Street and Canongate in Edinburgh, is named after Edinburgh’s first permanent public theatre which opened there in 1747. They are a family run business convenience store formed in 1989 and sell a range of local snacks, drinks and healthy food, mainly targeting tourists. A handy place since it fills a gap in the healthy snack market for the Old Town.

We had been tasked to create a new name that made the company explore other ventures such as General Store and Fabulously Scottish By Mama Said. With the theme being vintage, we explored using an Art Deco style focussing on the brand identity.

We worked on their interior/exterior of the shop, marketing materials and online store.